Guides for local businesses
Clear, factual answers to the questions business owners ask to collect more reviews, gain followers and retain their customers.
How to get more Google reviews for your business?
To get more Google reviews, ask for them systematically when the customer is happy and make the action instant. The most effective in-store method is to place an NFC plaque at the counter: the customer taps their phone and lands straight on your review page, with nothing to search for. A business that actively asks collects several times more reviews than a passive one.
Read the articleHow to gain Instagram followers in your store?
To gain Instagram followers in store, turn the customers physically present into followers: they are your most qualified prospects. The simplest way is to place an NFC plaque that opens your Instagram profile directly when the customer taps their phone. No need to make them type your name: one tap is enough.
Read the articleNFC or QR code to collect customer reviews?
To collect customer reviews, NFC is generally more effective than a QR code: it takes a single gesture — tapping the phone — where a QR code requires opening the camera, framing, then tapping. Less friction means more reviews. NFC works on around 90% of smartphones and needs no app.
Read the articleWhy are Google reviews essential for a local business?
Google reviews are essential for a local business because they influence both customer decisions and visibility on Google. The vast majority of consumers read reviews before choosing a business, and a high rating with recent reviews improves ranking in Google Maps and local search. More reviews means more trust and more visibility.
Read the articleHow to retain your customers at the point of sale?
To retain customers at the point of sale, you need to keep the link after their visit: invite them to follow you on Instagram, leave a review and come back. A customer who follows you or has rated you remembers you and returns more often. The moment of the visit is the best time to create that link, and an NFC plaque makes it instant.
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