NFC or QR code to collect customer reviews?
To collect customer reviews, NFC is generally more effective than a QR code: it takes a single gesture — tapping the phone — where a QR code requires opening the camera, framing, then tapping. Less friction means more reviews. NFC works on around 90% of smartphones and needs no app.
NFC: a single tap
With NFC, the customer taps their phone on the plaque and the page opens instantly. No app, no framing, no lighting required.
QR code: more steps
A QR code requires opening the camera, framing well (hard from afar or in low light), then tapping the notification. Each step loses customers.
- Requires opening the camera
- Sensitive to lighting and distance
- Perceived as less modern
Which one to choose?
A QR code is still useful as a complement (poster, flyer). But to maximize reviews at the counter, NFC offers the shortest journey. Ideally, a plaque can combine both.
Frequently asked questions
Do all phones read NFC?+
The vast majority: around 90% of smartphones in use. For the rare devices without active NFC, a backup QR code can complement it.
Is NFC secure?+
Yes. The plaque only opens a web link; it collects no data and installs nothing on the customer's phone.
Choose the shortest journey: a pre-configured NFC plaque, ready to place.
See the plaques