How to get more Google reviews for your business?
To get more Google reviews, ask for them systematically when the customer is happy and make the action instant. The most effective in-store method is to place an NFC plaque at the counter: the customer taps their phone and lands straight on your review page, with nothing to search for. A business that actively asks collects several times more reviews than a passive one.
Ask at the right moment
The best moment is right after a successful purchase or service, when satisfaction is highest. Training staff to ask, or showing a visible holder at the counter, greatly increases the number of reviews.
- Right after payment
- After a successful meal or service
- When the customer expresses satisfaction
Remove friction with NFC
Most customers give up if they have to search for the business on Google. An NFC plaque opens the review page directly in 3 seconds, with no app to install and no QR code to frame.
Make it easy, then thank
Reply to the reviews you receive and thank customers: Google rewards active profiles and it encourages the next reviews. Consistency over time matters as much as volume.
- Reply to every review, positive or negative
- Display your rating to reassure
- Stay consistent over time
Frequently asked questions
Can you ask customers for reviews?+
Yes. Asking for a review is allowed as long as you don't buy it or tie it to a reward. Asking for honest feedback is the right practice.
How many reviews do you need to be credible?+
There is no official threshold, but a profile with several dozen recent reviews inspires far more trust than a near-empty one. Freshness matters as much as volume.
Collect more Google reviews with a pre-configured NFC plaque, ready to place.
See the plaques